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Creating Memorable Brand Experiences Through Color



At Mycoocoon, color isn’t just about aesthetics—it’s a sensory experience that influences well-being. Our approach is deeply rooted in Munsell Color Theory, a system developed by Albert H. Munsell in 1905 that categorizes color based on three key dimensions: Hue, Value, and Chroma.


Hue: The type of color (e.g., red, blue).

Value: The lightness or darkness of a color.

Chroma: The intensity or saturation of a color.


Munsell’s system allows us to describe colors with precision, creating personalized and balanced color environments. This scientific of Munsell Color Theory helps us harness the power of color for positive change.


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